Digital marketing is the strategic use of online platforms and technologies to promote products, services, or brands to targeted audiences. It encompasses various tactics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising. By leveraging digital channels, businesses can reach a vast audience, engage with customers in real-time, and analyze data to refine their marketing strategies. Digital marketing offers unparalleled flexibility, scalability, and measurability, making it an indispensable tool for modern businesses aiming to thrive in the digital age.
